Everest Poker gains WSOP Sponsorship Rights

Posted on March 7th, 2008
by Jim in Poker News

Everest Poker and Harrah’s Entertainment, Inc have announced a multi-year agreement which amongst other things names Everest Poker as the primary sponsor and online satellite provider to the 2008 World Series of Poker.

Terms of the agreement are set to provide the Everest Poker brand with massive exposure as their logo will be placed both on the top-felt of every table and on the inner-rung of all televised featured tables at this years WSOP. With this years No Limit Texas Hold’em Main Event alone estimated to reach an audience of 200 million poker fans, players and enthusiasts, this is certainly a huge deal for Everest Poker.

Not only is this deal huge for Everest Poker, but it’s also a win for the WSOP. Harrah’s is aggressively seeking to build their brand globally. Everest was the first online poker room to offer its software in nearly-all major languages and is the most popular poker room in many non-English speaking markets. The WSOP will gain a lot of exposure in many of these markets and will go a long way in solidifying their brand globally.

Ty Stewart, World Series of Poker Director of Marketing, Sponsorship and Licensing, “We’re excited to welcome Everest Poker to the World Series of Poker family. Through this agreement, Everest Poker is now literally in the center of the poker universe. Through presence on all tables, their brand will be connected to every historic moment at the WSOP. This alliance further demonstrates the globalization of poker and the industry behind it.

Jennifer Joyce, Everest Poker’s VP of Marketing, commented: “We are thrilled with this deal, as it will allow us to leverage our access to the WSOP to give our European players the best chance possible to compete at — and win — WSOP events in Las Vegas. We have always strived to make poker as accessible as possible to everybody, not just the elite few. The WSOP is the true global standard for poker giving pros a chance at history and amateur players the chance to fulfill their dream by rubbing shoulders with the legends. Our goal is to see a European win the Main Event.”

Everest Poker will be hosting a European Party in Vegas during the WSOP, which will be available to all players holding a European Passport and regardless of how they qualified for the WSOP event. We’ll post more details on this Everest Poker European Party later as they’ll become available closer to the WSOP events start date.

Win a 2008 WSOP Seat at Everest Poker

 

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